In October 2012, ads for payday lender Wonga were found in the Talking Ginger app, while in February 2013, an ad promoting a contest to win an iPad led users to a £4-a-week mobile content subscription service. The company’s apps have courted controversy in their rise to success, however. “The development of our TV series demonstrates the global appetite for a property that is, at its core, true interactive entertainment.” “Talking Tom and Friends is one of the only global brands to achieve download billionaire status, while also being strong in both entertainment and games,” said Outfit7 chief operating officer Alessandro Traverso in a statement, following the new milestones. Outfit7 worked with Disney on a series of 12 Talking Friends videos that have been watched more than 408m times on YouTube, including 151m times alone for music video You Get Me. The developer has also followed a similar strategy to other character-based mobile game hits like Angry Birds and Cut the Rope by expanding into toys and online video. The series reached 100m downloads in April 2011, 360m by March 2012, and 1bn by June 2013, at which point the apps had 170m monthly active users. Outfit7 has released 14 of the apps, recently rebranding the series from Talking Friends to Talking Tom and Friends, to reflect the popularity of its main character.
That game was downloaded 27m times in its first month on the app stores. The company says its monthly active user count is up 35% in the last four months, which is likely due to the release in November 2013 of My Talking Tom, a free-to-play game starring the squeaky feline character. The apps have been downloaded more than 1.5bn times since the launch of the first, Talking Tom Cat, in June 2010. It often indicates a user profile.Īpp developer Outfit7 says its Talking Tom and Friends apps now have 230m monthly active users across iOS, Android and Windows Phone.
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